Business Growth and Scaling

The Net Promoter Score (NPS) is more than just a customer feedback metric; it’s a powerful strategic tool that can directly impact a company’s financial health. For Chief Financial Officers (CFOs), understanding and utilizing NPS helps align customer satisfaction with financial performance, ensuring decisions are driven by loyalty insights. This blog explores how CFOs can […]

When Airbnb launched, it disrupted the travel industry by solving a fundamental problem with an innovative solution. Their pitch deck formula, which presents a clear problem followed by a compelling solution, has become a gold standard for startups pitching to investors. In this article, we break down Airbnb’s problem-solution approach and explore how startups and […]

In today’s competitive business environment, trust and credibility are crucial for winning new clients, investors, or partners. For startups and SMEs, including customer testimonials in pitch presentations can significantly enhance their appeal by providing real-world validation of products or services. This article explores how to strategically leverage customer testimonials to make pitch presentations more persuasive […]

Being “lean” has become a guiding principle for businesses in Switzerland, especially startups and SMEs aiming to maximize efficiency. But what does it really mean to run a lean operation? Consider this inspiring example: a Brazilian moving company that operates without trucks. Yes, without trucks! This unconventional approach has not only cut costs but has […]

Yes, it’s that time of the year again. Budgeting is not just about crunching numbers; it’s about setting your business on the path to success. A strong financial plan ensures: Focused Resource Allocation: Direct financial resources towards key business goals like expansion or product development. Operational Efficiency: Assess performance by comparing actual results to budgeted […]

In the exciting world of startups, success comes from more than just a great idea. It’s about how you make that idea happen, understand your customers, and stand out from the crowd. This article takes a close look at ten successful startups, showing how they each found a unique way to solve big problems and […]

As a financial service provider, we often encounter companies that offer exceptional products yet struggle with sales. This phenomenon is surprisingly common and often boils down to a lack of effective marketing. Here’s why even the best products need a robust marketing strategy to succeed. Common Traits of Struggling Companies We currently face several cases […]

As a financial service, we work with many successful entrepreneurs. While working with each of them is very interesting, it is even more fascinating to see what they have in common. While skills and experience are definitely of high importance, it is certain character traits that make the difference. Here are the top three that […]

A prevalent misconception among business owners is that startup strategies and mechanics are too unconventional for established businesses to adopt. However, the financial principles from this field can definitely provide substantial benefits to existing businesses, especially SMEs with an intention to grow. Startup Finance Strategies A prevalent misconception among business owners is that startup strategies […]

In business strategy, a crucial yet often undervalued aspect is customer retention. But what exactly does this metric reveal and why is it vital? Understanding Customer Retention Customer retention reflects your company’s ability to create lasting value and maintain profitable relationships over time. It’s about understanding and expanding customer needs, leading to increased purchases over […]