Liquidity is the lifeblood of any business. It ensures that your company can meet its immediate obligations, invest in growth opportunities, and navigate through financial challenges. When we help our clients boost their liquidity, the reaction is often one of excitement—akin to getting a cool breeze on a hot day. However, while enhanced liquidity opens […]
Cheap and Fast Liquidity: Is Postponing VAT and AHV/AVS a Feasible Path?
In financial planning, maintaining liquidity is essential for smooth business operations. For growing companies, managing liquidity can be particularly challenging due to additional investments required for scaling, such as funding new inventory, hiring staff, and expanding infrastructure. In certain situations, such as delayed investor funding, postponed customer payments, or unexpected delays in signing contracts, there […]
Why Outsourcing Your Financial Management Makes a Lot of Sense: One Generalist vs. Expert Team
Outsourcing financial management has become an increasingly popular strategy for businesses seeking to streamline their operations and reduce costs. The choice between hiring a generalist in-house or outsourcing to an expert team can significantly impact your company’s financial health and overall efficiency. Here’s why outsourcing your financial management to a specialized team makes a lot […]
Why Even Great Products Need Marketing
As a financial service provider, we often encounter companies that offer exceptional products yet struggle with sales. This phenomenon is surprisingly common and often boils down to a lack of effective marketing. Here’s why even the best products need a robust marketing strategy to succeed. Common Traits of Struggling Companies We currently face several cases […]
Behavioral and psychological traits of successful entrepreneurs in 2024
As a financial service, we work with many successful entrepreneurs. While working with each of them is very interesting, it is even more fascinating to see what they have in common. While skills and experience are definitely of high importance, it is certain character traits that make the difference. Here are the top three that […]
Accurately Forecasting Revenue with the Right KPIs
Accurate revenue forecasting is crucial for any business’s success. By focusing on the right Key Performance Indicators (KPIs) and collaborating closely with your marketing and sales teams, you can enhance your revenue prediction accuracy and achieve better business outcomes. Here are the essential KPIs to consider: Focusing on the Right KPIs New Deals Created Description: […]
Understanding the LTV to CAC ratio: A key to startup success
Understanding the Customer Lifetime Value (LTV) to Customer Acquisition Cost (CAC) ratio is crucial for evaluating your company’s overall performance and guiding your growth strategy. This ratio reveals the return on investment (ROI) of your marketing and sales efforts, indicating how effectively your business is converting acquired customers into long-term, profitable relationships. What is the […]
Adoption of VC Tactics for SME Business Growth 💡📈
A prevalent misconception among business owners is that startup strategies and mechanics are too unconventional for established businesses to adopt. However, the financial principles from this field can definitely provide substantial benefits to existing businesses, especially SMEs with an intention to grow. Startup Finance Strategies A prevalent misconception among business owners is that startup strategies […]
Why I Founded Startupmetrics: My Journey from Venture Capital to Empowering Businesses
My journey in finance has led me from the distinct realm of venture capital to the dynamic world of startups and established corporations. As a VC, selecting potential winners was paramount, indicating the critical importance of financials in the success of both emerging and established businesses. The Challenges One thing that became increasingly clear: the […]
Facts vs. Fiction: How Finance Anchors Our Business Reality
A while ago, we were working with one of our clients, a B2C software company that was gearing up to scale a promising new product. Their strategy was ambitious: a product-led growth model based on the belief that the product’s significance and ease of use would naturally drive viral sales. The Reality Check Early analysis, […]